FEATURED

Benefits Of Outsourcing Your Digital Marketing

Many businesses nowadays are curious about whether they can run their own digital marketing campaign. Yes, it may be possible. But only if you internally have the right people and tools to do so. Such a step may turn out to be a bigger challenge than you expected. Truth is, managing digital marketing in-house can…

FEATURED | PPC

Signs You Should Invest More In Digital Marketing

Today, tons of businesses are focused on establishing good digital marketing. However, do know that investing in such work can be expensive, time-consuming, and challenging. Digital marketing isn’t something you execute once then proceed to work on your usual operations. If you want to get desirable results, you need to continuously work on it and…

FEATURED | PPC

An Introduction to Digital Advertising Metrics

Choosing the right digital advertising metrics to track and measure is crucial to your campaign’s success. If you aren’t tracking advertising efforts correctly, you’ll never know what’s working and what channels to focus your advertising dollars on. Determining your core ROI goals means you’ll be able to measure data that tells the story of how…

FEATURED | Social Media

Creating the Perfect Social Post

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place. Interest in services and promotions: People love sales! Don’t get TOO excited though. Over posting this information is also one of the leading reasons people unfollow…

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3 SEO Tips to Improve Your Keyword Research

Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may…

FEATURED | SEO

Mobile-First Optimization: What it Means for SEO

Google’s relatively new mandate of mobile-first indexing has caused a bit of panic among the SEO community. The changes went into effect early in 2018 and there is still plenty of confusion and misinformation out there. What is mobile-first indexing? Essentially, it is Google altering their search method to crawl sites in a different order….

FEATURED | PPC | SEO

Why SEO Is a Better Investment than PPC

SEO and PPC are often compared by business owners looking for the most effective SEO solutions in Long Beach, CA. One of the most common refrains is that they are both worth pursuing because they serve different ends: PPC is ideal for getting lots of fast traffic through the door while SEO takes a while…

FEATURED | GUIDE | HOW TO | SEO

The Secret Sauce: How to Use Keywords to Drive Conversion Rate

An SEO strategy is always going to have a lot of ingredients. If you focus all your efforts on link outreach, for example, your results will suffer. In addition to linking, there is answer box targeting, local packs, on-page optimization monitoring, content marketing ideation, creation, and publishing. An SEO services company in Long Beach, CA…